Athletic clothing retailers have been working up their game for the past few seasons, but this season feels like the ultimate one from the designs, to the advertisements, and the collaborations. And something tells me that it only getting better from here.
Rita Ora collaboration with Adidas came with a bang showing off electric neon's, pretty pastels and the effortless look of leather. Originally hitting the stores in September the collaborations has multiple collections releasing on multiple dates.
Rita Ora collaboration with Adidas came with a bang showing off electric neon's, pretty pastels and the effortless look of leather. Originally hitting the stores in September the collaborations has multiple collections releasing on multiple dates.
Karlie Kloss has made it as a athletic icon, becoming the face on Nike this season. "The interesting thing about Karlie is that she is that athlete woman," say a spokesperson at Nike, who also says that the they try to work with women that symbolize athleticism. Karlie has previously studied ballet
Alexander Wang X H&M may not be a collection specifically for sportswear but it gives that sporty vibe
with a twist. The collection looks like someone is being wrapped in bandage and they just happened to make it look stylish. however long the collection took to make it looks effortless in every way.
There are many more ads, collaborations and partnerships out there. Hopefully they wont go away.